10 Largest Acquisitions of Google

As quoted from Mashable, Google has bought 100 companies referred to in the past 10 years. Some of them are start-up company, which already has its own community. In addition, Google also bought a number of enterprise applications and software maker, which allows Google to dominate the field of information technology.

Here is the 10th most expensive purchase made ​​the company Google, to quote from page Mashable:




10. dMarc Broadcasting | U.S. $ 102 million

Google bought advertising company dMarc Broadcasting on January 17, 2006. Previously, dMarc known to have the largest radio advertising network, serving 4600 radio stations. By Google, dMark then used to develop Google AdSense.

9. On2 Technologies | U.S. $ 133 million

Google acquired 0n2 Technologies in February 2010. During this time, known as a maker On2 video codecs, or software used for video compression. One of the flagship product that is produced On2 True Motion, with all variannnya (S True Motion, True Motion 2, True Motion RT 2.0). Google then optimize the purchase of On2 to develop WebM, audio-video format designed to provide video compression.

8. Slide.com | U.S. $ 182 million

Google bought Slide.com on August 4, 2010. Slide.com is an interactive website that was founded by one of the founders of PayPal, Max Levchin. Known as a maker of photo sharing application that is used in social networking, from the era of Friendster, Slide.com become the largest developer of third party applications (third-party applications) to Facebook. With Google's purchase of Slide.com is called social media will begin to look.

7. Admeld | U.S. $ 400 million

Google bought Admeld in June 2011. Admeld is a company that specializes in the development of online advertising. At that time, the purchase Admeld conjunction with Google's acquisition of DoubleClick and Invite Media.

6. Postini | U.S. $ 625 million

Google acquired Postini in July 9, 2007. Postini is an enterprise email security and web developers, as well as archiving onlinne. By purchasing Postini, Google and strengthen security and archiving in Gmail.

5. ITA Software | U.S. $ 700 million

Google announced the acquisition of ITA in July 2010. ITA Software is a developer of software used for the travel industry. ITA developed the first product is a search for the ticket and payment system called QPX. This system is used by a number of online travel companies like Kayak.com, and a number of airlines in the United States and Europe. By Google, the purchase of the ITA is used for the development of travel and flight search (search flight).

4. AdMob | U.S. $ 750 million

AdMob Google acquired in November 2009. AdMob is a mobile advertising company. Purchase this optimized Google for mobile advertising business development.

3. YouTube | U.S. $ 1.65 billion

Google's purchase of YouTube made in November 2006. YouTube is a video-sharing website, which allows account owners to share and view videos. Google's YouTube and then develop a unique, and not to sink into the video applications which had previously been owned by Google, the Google Video. Now, YouTube is used as a complement to Google's (subsidiary), which is also the additional applications on each phone based on Android.

2. DoubleClick | U.S. $ 3.1 billion

Google to buy DoubleClick in April 2007. Previously, DoubleClick is known as a pioneer of online advertising that uses the Application Service Provider (ASP). Google's DoubleClick Purchase later optimized for the development of AdSense.

1. Motorola Mobility | U.S. $ 12.5 billion

Motorola's acquisition is the latest and most expensive acquisition made Google, on August 15, 2011. Previously, Motorola is only one of 39 company mobile phone makers who use Google's Android operating system. With the purchase of Motorola, Google is expected to increasingly compete with Apple, which currently dominate the mobile phone market with its iPhone. Although the iPhone rule the mobile market, but still dominate the market on Android operating system. It's interesting to be listened Google vs. Apple's competition in the field of mobile phones, after Motorola's purchase by Google.